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Manly chocolate

October 20, 2010 by Beth Shepherd

Yesterday I went on a Theo Chocolate factory tour with my aunt and uncle who are visiting from New York. It was great fun, an excursion worthy of its own post. The tour got me thinking about chocolate in general and then, about a particular purchase Big Papa and I made on one of our trips to Armenia, namely the ‘Nestle for Men’ bar.

Yes, that’s right, a chocolate bar devoted to men and men only! Who would have thought? Obviously someone in Nestle’s Russian marketing department!  Other than ‘Nestle for Men,’ all the text is in Russian. I presume the assumption is that men who read Russian will be able to ascertain that this bar is for them. A translator read the rest of the wording on the bar which strongly suggests “protecting” this bar from the prying hands of women. No sharing with your gal pal, guys!

Big Papa and I purchased several bars and offered them as gifts to our manly friends. So far, the Nestle for Men bar gets an A+ for novelty. It’s hard not to crack a smile when you see this burly bar. One of my friends has a pre-teen son, who upon seeing the bar asked: Is this for boys too? I suppose so, if you want to put some hair on your chest!

Foodie reviews, however, have been less than favorable. One recipient reported “The chocolate wasn’t that great.” I’m not surprised. The real bang for the buck lies in the packaging, not the flavor. Nestle for Men is a milk chocolate bar with three variations: plain milk chocolate, milk chocolate with almonds or milk chocolate with peanut and raisin. Studies revealed that milk chocolate is where it’s at for men: 48% of men prefer milk chocolate, 37% of men prefer dark chocolate, and 15 % choose other types of chocolate (white and mixed). Though let me tell you a secret, guys, the health and psycho-emotional benefits come with dark chocolate…the darker, the better in fact.

Nestle for Men makes me laugh because, historically, chocolate marketing has been aimed squarely at women. Chocolate stimulates “feel good” serotonin levels in the brain. It’s marketed to help women recover from heartache, celebrate new love, deal with menstrual tension or menopausal woes. Plus, chocolate has anti-oxidants. It’s practically healthy. Some studies show that small amounts of dark chocolate may even lower blood pressure.  And, everyone knows women just LOVE chocolate. What do men get women after jewelry and flowers? Chocolate, of course!

Who knows, maybe Russian marketing is onto something with their macho bar. Here you go boys…dive in. Your very own chocolate bar.

Wanna devour some more? Check out Wanderfood Wednesday!

Filed Under: Food Tagged With: chocolate, marketing, Nestle for Men, Russia, Theo Chocolate

From Russia with love

November 23, 2009 by Beth Shepherd

I scoop up a teaspoon of stuffing with one hand and grab a flimsy round piece of dough in the other, and carefully tuck and fold until a tortellini-like Pelmeni emerges. Ten eager adoptive or prospective adoptive moms stand around a table with me, scooping, stuffing and folding.

Ladies listening-aPelmeni are a Russian national dish. These dumplings are made from a filling wrapped in thin unleavened dough. We are using a minced meat (beef and chicken) mixture, but Pelmeni can also be made with ricotta cheese or potato filling.

My comrades in Pelmeni are all members of FRUA-INC. FRUA stands for Friends for Russian and Ukrainian Adoption. The ‘INC’ is, in my case, the significant acronym since it spells out, “Including Neighboring Countries.” FRUA is an international parent support network for families who have adopted or are in the process of adopting from the former Soviet Union. These republics include Belarus, Moldova, Georgia, Kazakhstan, Uzbekistan, Estonia, Latvia, Lithuania, Krygyzstan, Armenia, Azerbaijan, Turkmenistan, and Tadzhikistan, as well as Russian and the Ukraine.  FRUA families have also adopted children from Romania, Bulgaria, Hungary, Poland and other Eastern European countries.

Hands onThis is the first time I’ve participated in a FRUA event, although I’ve been receiving the newsletter for the past year (and even contributed an article about Armenia in the October edition). Two women, one Russian and one Ukrainian volunteered to show us how to make both Pemeni and Kotleti (a Russian hamburger) so that we could share this favorite cuisine with our kids.

Of course our kiddo will hail from Armenia, not Russia or the Ukraine. While the cuisine from Armenia is distinctly different from that of much of Eastern Europe, our child will share the common bond of being adopted from that region of the world, so I wanted to check out what a FRUA event was like.

TKotletihe Kotleti and Pemeni were pretty darn tasty. We ate the cute little dumplings and burgers we made with a side salad of tomatoes and peas and some yummy Kasha (which I’ve been jonesing for since leaving the event).

Shortly after we finished our meal, our gracious hostesses put out a ‘fishbowl’ with numbers in it on the table in front of us. We each pulled a number and then took turns selecting a Russian food gift item from a box on the table.

Pick a numberHanging out with a bunch of women who have been down the path I’m on was the highlight of the evening for me. We chatted about how we all went crazy during the waiting period, the insane amount of paperwork required, and all the uncertainties and changes to the process along the way.

About eight of the women already have their kids (some have reached their teen years, in fact) and each shared their unique adoption journey. For the three of us who are still “ladies in waiting,” it was comforting to hear these women express the same doubts and anxiety that we feel while we wait and wonder, “Will it ever happen?”

Gifts to goAs I drove home, I thought about the evening. I definitely had more in common with some of the woman than others. I could imagine scheduling a “play date” with one or two. That’s always how it is in a group. You connect better with some folks than others.

One thing is crystal clear. These women, adoptive moms all, have walked in my moccasins. This is my tribe.

Filed Under: Adoption, Food, Friendship Tagged With: FRUA-INC, Kasha, Kotleti, Pelmeni, Russia

Some might fend off a mid-life crisis by leaving the comforts of their corporate salary to jet off to a deserted island. Others might buy a Jaguar. I’ve chosen to dive head-long into my 50s and beyond by becoming a first-time parent. At any given moment you might find me holding a camera, a spade, a spatula or a suitcase. Or my little girl's hand. Adopted from Armenia, she puts the Pampers and Paklava into my life.

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